But if a category appeals to prospects, it’s better to be first than to try to demonstrate that you are better than whoever got there first. Some firsts are just bad ideas that will never go anywhere. Timing is an issue-your first could be too late. Not every ‘first’ is going to become successful. It’s much easier to get into the mind first than to try to convince someone you have a better product. The leading brand in any category is almost always the first brand into the prospect’s mind. The basic issue in marketing is creating a category you can be first in. It’s better to be first than it is to be better. It’s a short book that every marketer should read at least once. While many of the examples in the book are dated at this point, the lessons remain applicable today. The book is for marketers, founders, or entrepreneurs interested in marketing strategy. It covers essential tips for launching and positioning a successful brand. The 22 Immutable Laws Of Marketing can help you avoid this fate. Many brands struggle to stand out in their marketplace.
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